Kuza Utalii Partner Portal Guidelines

Kuza Utalii is the hub for the Republic of Kenya’s Tourism Fund Listing efforts, providing information on all the great things there are to see and do across Kenya. Thousands of potential travelers - and customers - visit our platform or contact our office seeking information every month.

This tool provides a platform for Kenyan businesses offering tourism-related services to reach a diverse audience. It is the responsibility of the account owner to keep the information updated and accurate. Tourism Fund will not be held responsible for outdated listings or events and will not make changes on behalf of businesses that neglect to utilize the system correctly. Please note that the Portal serves as our primary tool for determining events and activities to promote within our strategy. In other words, if you aren’t listed, you are missing out!

Listing, Deals & Events Guidelines

The following guidelines will help you determine if your listing qualifies for the Kuza Utalii Partner Portal.

These guidelines were developed based on user research to determine the type of information visitors expect to find on our site and in our publications. Please keep in mind that our goal is to provide information for visitors on fun and exciting things to see and do while traveling in Kenya. We ask the question, “Is this an event/listing a traveler would plan their vacation around/with?” If not, and if posted, we pose the risk of becoming irrelevant to our audience.

Approval/rejection of all submissions is at the sole discretion of Tourism Fund, which reserves the right to edit or refuse any listing. Some listings may be approved by correcting your submission following the instructions provided. Those re-submitted without corrections may be deactivated from the system. All listings, deals, and events require a photo, a detailed description, and a physical business address to be approved.

By posting content and photos to a listing on our website, you confirm that all assets, both written and visual, are your property and that you/the business have the rights to all information on the listing. You also allow Kuza Utalii to use the information/photos for purposes beyond a listing.

Partners choose 1 primary category and up to 3 subcategories for your business. These categories determine how your listing will be displayed throughout the site. Please note that your categories will be reviewed for accuracy by Kuza Utalii.
What Can I Submit as a Tourism Business Listing?

    -Only businesses whose physical address is within the borders of Kenya will be able to have a listing on the Kuza Utalii Portal.
    -Businesses must offer a  tourism-related activity, accommodation, or service.
    -All businesses must be open to the public and have regular hours. No businesses that are “appointment only” will be listed.
    -Guides, Outfitters &/or tour operators with a PO Box exception MUST provide location information to be approved.

Examples of Businesses Generally Not Eligible for Our Partner Portal:

    -Standard retail establishments (e.g., grocery stores, hardware stores, pharmacies)
   -Organizations, groups, clubs, etc.
    -Businesses that do not have a physical address inside Kenya.
   

What Can I Submit as a Tourism Event?

    -Prominent events open to the general public and actively marketed to audiences.
    -Events showcasing a town or region’s unique character or heritage
   - Festivals providing activities of interest to travelers
    - Traditional ceremonies

What Generally Does NOT Qualify to Submit as a Tourism Event?

   - Recreational sporting events
    -School events
    -Events closed to any segment of the general public for any reason
    -Family or class reunions; religious functions, and fundraisers
    -Retail sales, craft shows, children’s events, and yard sales not associated with a tourism event
   - Pageants
    -Multi-week classes/workshops or other activities not considered a tourism event
    -Book club meetings or author meet-and-greets
    -Events submitted without a website that provides more information
    -Events submitted without a photo for our site’s formatting

Please remember that these are general guidelines. Contact us directly with any questions or concerns, and we will happily provide additional help. Please email kuza@tourismfund.co.ke.